Most internet users visit a business website, scan the content and leave without comprehending the message or have an idea of the product or service that is being offered. Marketing companies are aware of this. That is why they include compiling animated videos to catch the attention of customers and deliver their message within a short time span. By stimulating the auditory and visual senses to work together, animated videos excite the interest of customers, increase retention rate and deliver the message succinctly.
According to reliable stats, videos account for 90% of internet traffic and 100 million people watch video every single day. Website visitors tend to spend more time on websites with videos, and watch the video first before reading the text. Viewers retain more information from videos than from reading text. Survey shows that 85% of viewers are more likely to buy products complemented by an explainer video.
With this information in hand, investing in an explainer video is a good marketing decision. It is an effective way to engage customers and familiarize them with offered services or products within 60-90 seconds. Since viewers tend to view videos first before reading the text, it is important to capture their interest the first time. However, not all explainer videos are equal; some are better than the other. To make an effective explainer video that clearly showcases your product starts with knowing the target audience.
First and foremost, a well-written script is the key. It is the platform where everything stands. It should be short and the message should be in the first 30 seconds of the video. It highlights the benefits rather than the features of a product or service. A short, simple and effective explainer video tells what the problem is, gives the solution, describes how the solution works, and calls people to act.